marketing ploy

noun

: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

Recent Examples on the Web
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Cheng Xin/Getty Images Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Rachel Treisman, NPR, 26 Feb. 2025 Regardless of whether the marketing ploy catches on, the Warriors are hosting the Lakers on Saturday (5:30 p.m., ABC), pitting the two defining players of their generation against each other: Steph Curry and LeBron James. Danny Emerman, The Mercury News, 25 Jan. 2025 Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy. Cheryl Robinson, Forbes, 14 Jan. 2025 The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry. John Mac Ghlionn, Newsweek, 13 Jan. 2025 In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo. Miami Herald Archives, Miami Herald, 8 Jan. 2025 Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team. Stephanie Giang-Paunon, Fox News, 21 Nov. 2024 Skeptics may dismiss Travel Tuesday as just another marketing ploy, but Schwimmer notes the savings to be found are very real. Anne Marie Lee, CBS News, 3 Dec. 2024 Critics, like former Denver Broncos player Nate Jackson, have called the Heads Up program a marketing ploy. Christie Aschwanden, WIRED, 2 Oct. 2019

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“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 9 Mar. 2025.

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